Static site copy

Static content each site must have

Internet users expect a bare minimum of content on any site. Your About Us page is crucial in explaining to your visitors exactly what your business is about ‐ it is an opportunity for you to show them why you are a credible and trustworthy company to do business with and it allows you to reinforce your core marketing ideas.

About Us pages need to be clear and concise. Upon reading, visitors should be in no doubt as to whether or not they should purchase from your site or engage your services.

ContentPlus writers are experienced in conveying key messages to readers in an engaging and convincing way.

What are landing pages?

Landing pages are pieces of static content that serve as the destination point for passing traffic. They provide more information on a product page and are well-optimised with clear calls to action.

Static landing pages are perfect for increasing your website's link juice. Internal articles can link to landing pages, which is valuable as it gives readers more information and keeps them on your site for longer. For example a kitchen retailer might have a static landing page on cabinets. Every time cabinets are mentioned in news articles, a link to this page will be included. The landing page will then give more information about different types of kitchen cabinet, what to look out for when you're shopping for them and perhaps details about designs, colours and type of material used, with links to the area of the site where the reader can shop for kitchen cabinets.