Small business social media

Stats

Twitter has more than 100 million active members
750 million people have Facebook accounts
More than 10 million people joined Google+ in its first two weeks
Social sharing produces a tenth of web traffic*
48 hours of video is uploaded to YouTube each minute
88% of people in the UK are on social networks**

Benefits for SMEs

While it is easy to join a social network, it is important to manage your presence effectively. If you bombard your followers with sales messages, they'll run for the hills. If you bore them, they won't take notice of what you have to say after a while. The key is to strike the right balance and give them something valuable with every tweet or status update.

By being active on social media you can build a community among your target audience. This is a perfect way of getting people to buy into your business and go from passing customers to a loyal client base, while communicating with them allows you to tap into the psyche of your audience and adjust your offering accordingly.

Social media can also play a key role in establishing your business as the market leader in your area or sector. By posting interesting, relevant content and linking to intelligent and informative news and feature articles on your site, you can establish yourself as an industry leader.

While social media is a global phenomenon, it is an excellent channel to connect with people in the local area. With growing numbers of people accessing social media via their mobiles, an excellent opportunity exists for SMEs to target people who are out and about in their area with relevant, location-based social media messages.

How ContentPlus can help

ContentPlus offer a range of social media services tailored to your small business. Expert communicators and marketers are on hand to run your social media campaign on your behalf or give you the training and tools you need to do it yourself.

* Starcom MediaVest Group and Rubinson Partners as cited by Brandchannel.com
** eMarketer