Specific statistics vary, but it is safe to assume about three-quarters of consumers look at product reviews before they buy big-ticket items. And because people tend to trust product reviews more than manufacturers' descriptions, it makes sense to host reviews on your website.
Reviews are an excellent opportunity to highlight a product's best features and explain its uses to the reader in simple, non-technical terms. While electronics such as TVs, cameras and iPods are typical items that people will read reviews of before making their final purchase decision, all consumer goods can be reviewed.
Here at ContentPlus we have experience of writing reviews for a range of products, from tights and beauty products to state-of-the art gadgets, holidays and even cars.
Where consumers cannot rely on a recommendation from a neighbour, friend or family member, they will search the internet for advice on which local plumber/letting agent/solicitor or other service provider they should use. Make sure that when someone is searching for the services your business provides, they find your website and read the reviews highlighting why they should pick you over your competitors.
Business-to-business reviews are far less common than reviews of consumer products and services. However, it is something that is becoming a more regular sight on B2B websites
If you sell products or services to other businesses, you are still dealing with individuals within that company. And those individuals still research their options so they know they are making the best purchasing decision - so help point them in the right direction with reviews that highlight the best features of your product or service.
Click here for further information on how CONTENT+ can help you or phone us on 0207 517 2260
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