April 29th, 2013

The ContentPlus infographic The Anatomy of Content Marketing explores the benefits of content marketing and how successful content marketing can help businesses grow online.

It’s not enough just to try to sell your products through your website any more; you need to sell the ideas and beliefs of your company too in order to strengthen the connection between you and your customers – and that’s where content marketing comes in.

It’s at the heart of everything we do at ContentPlus, as high-quality articles, blogs, features and videos will keep potential customers on your website for longer than dry facts and figures, which will increase your chances of a sale and better ROI.

This theory has a solid footing as we know that seven in ten consumers prefer getting to know a company this way, with six in ten feeling more positive after reading branded content that’s written with them in mind.

But content does more than make your existing networks feel positive about your brand. Publishing a blog gives your site 434 per cent more indexed pages on Google and 97 per cent more indexed links, hugely increasing your online reach and the pool of potential customers.

Blogs are just one way you can lead the conversation, with infographics, whitepapers, videos and case studies also being among the tools that you can use to become a champion of thought leadership through your website.

Pushing your content via social media channels too will mean that much of the marketing legwork is done for you, with 63 per cent of companies reporting that Facebook, LinkedIn and Twitter have helped increase marketing effectiveness.

The reasoning is simple – word of mouth is important. Six in ten Twitter or Facebook users are more likely to recommend a brand they follow on social media to other people, and for most people, access to interesting content is one of the top three reasons why they’d follow a brand in the first place.

You’re not left to your own devices either, as ContentPlus can help you maximise the potential of your content through social media and email marketing.

This means that we can actively measure performance and adjust your strategy to bring it in line with whatever is currently driving the best conversion rate.

Content marketing provides you with the best return on your investment, helping your business grow online. And nobody does it better than ContentPlus.

Read the backstory to the infographic, find out more about ContentPlus infographics or contact us to make the most of content to grow your business.


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