On Wednesday a few of our team members attended the Ecommerce Expo/Technology for Marketing and Advertising show in Manchester. It’s the only trade event outside of London that we’re attending this year, and it was our first time exhibiting at it as well. It’s clear that the digital marketing industry in the north-west is alive and kicking – although of course we knew that already, as we have an office in the heart of Manchester. We spoke to a number of really interesting people about how they use content marketing and how they see the industry developing in the coming months.
Jet2.com email marketing executive Darren Kunar told us it is important for brands to showcase their products and services in the best light by offering their audiences the most information in the clearest way. Tom Whitely, group marketing executive at UK General Insurance, believes certain industries are leading the way with this, with others now starting to look at their strategies. Companies that have not yet embraced content marketing are getting worried that they may get left behind.
Jaze Zewska, a student at the University of Salford, described content marketing as “the way forward”. She believes brands should find the right balance of the various potentially relevant platforms and social media channels for them. Finding the right mix of content types for your strategy is important, and it is also the topic of our latest ContentPlus infographic: Content Strategy Pick ‘n’ Mix.
One solicitors firm which is currently leveraging the power of content marketing after a site relaunch is Pannone Solicitors. Digital marketing executive Rachel Nickless told us that they combine videos, blogs and infographics, which are then promoted via social media.
Check out some of the content types we provide and read how content marketing achieves success for our clients.