TweetDeck is going to discontinue its mobile and desktop versions as it focuses attention on its web offering.
The tool, which allows brand managers to track real-time conversations, has been popular since its was rolled out because of its flexibility and the fact the layout can be customised so people are able to follow multiple topics and accounts at the same time.
Social media management
According to the TweetDeck blog, the apps will stop working in May. It said: "To continue to offer a great product that addresses your unique needs, we're going to focus our development efforts on our modern, web-based versions of TweetDeck."
Bought by Twitter in 2011, TweetDeck has proved to be very useful for companies looking to monitor and track conversations on Twitter. In recent months, a string of features – such as search term autocomplete and search filters – have been introduced to improve the search functionality of the offering.
Part of the trend
The decision has been driven by the actions of users over the last few years, as a pattern has emerged whereby TweetDeck is being used primarily on computers, while Twitter is typically accessed through mobile devices.
This means brand managers will still be able to monitor what is being said about them and their industry, but they will have to do so through the web.
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