LinkedIn is a fantastic tool for your content marketing, even more so in light of the business networking site's new features.
Just a few days ago ContentPlus extolled the virtues of LinkedIn, noting some of the main reasons why your SME should be on the site and why you should be using it to promote your brand.
These included conducting market research within specialised groups, posting updates simultaneously to LinkedIn and Twitter, encouraging debate among peers and including links on your page to your website and blog copy.
However, LinkedIn has announced new features to help you target your content marketing even further. One of the major changes is Targeted Status Updates, which this YouTube video goes into more detail about.
The basic premise is that you can select exactly who sees your new posts. So, if you only want your LinkedIn followers with more than 10,000 employees in the US to view your latest update, you can do so. The aim is that engagement levels will increase if you promote the most relevant content possible to others.
LinkedIn's Mike Grishaver explained on the website's blog that after using Targeted Status Updates, Philips saw engagement levels among followers shoot up by 106 per cent. There is no reason why smaller businesses can't also reap the benefits from this new feature.
New follower page launched
A new follower page has also been launched that enables you to see the demographics of those who have signed up to any LinkedIn groups you have, such as their location, industry and seniority. As we recently explained, establishing and joining sector-relevant groups is a great way to network, garner feedback and opinions and get your voice heard.
You will also be able to see who exactly follows your SME. This will further help you tailor your content marketing accordingly. After all, it is essential your content is as relevant as possible to keep people interested. Too many irrelevant posts could push them away from following you.
Further advice on how to create as relevant and engaging content as possible can be found here: