Jamie Oliver has been speaking about the power of social media at the Le Web event.
The celebrity chef revealed he is a huge fan of Instagram, and said both Twitter and Facebook are also great for engagement.
One of the most recent ways Oliver used Twitter was to give words of encouragement to nine-year-old Martha Payne, who was temporarily banned by Argyll and Bute Council from running her popular blog about her school dinners.
He asked the schoolgirl to "stay strong" and asked his followers to retweet the message. More than 3,100 people duly did.
But you shouldn't think that the chef's social media success is just down to his status. Oliver updates all of his pages regularly and uploads plenty of Instagram photos. According to the most recent count, he has taken 552 photos with the app and has more than 465,000 followers on it.
ContentPlus recently explained how SMEs can use the new Instagram app on Facebook to improve their brand's profile. The main points include:
• Upload photos that offer exclusive glimpses into your small business's operations, including members of staff working, new stock or employees relaxing together.
• Pictures play an important role in content marketing plans. Rather than post a Facebook status about a new dress or dessert, for example, take an attractive photo of these products instead. Social media users love visual aspects, not just the written word.
• Respond to comments left by people, as this will make them feel valued and help your SME build up rapport with them.
Over on Oliver's Facebook page he certainly makes the most of his family reputation and knows this is what appeals him to a large audience. His most recent snap is of a family day out, and at the time of writing had 23 comments and more than 600 'likes'.
Further small business content marketing advice, including using social media, can be found here: