Facebook Timeline will arrive on all small business's pages tomorrow, so how can you ensure yours stands out from the crowd?
ContentPlus moved over to the feature earlier in the month. We used our infographic as the large cover photo and we also include article links from our website, to encourage our followers to discover more.
Econsultancy has some thoughts about which brands it believes have impressive Facebook Timelines and small and medium-sized enterprises (SMEs) can pick and choose their favourite features to create an impressive presence on the social media site.
Fashion retailers may want to take note of luxury designer Burberry, which has a clean and streamlined Facebook Timeline. It uses the Timeline to showcase adverts through the years and educate its fans on its history.
It has also posted photos of behind the scenes at shoots. The most recent one, uploaded yesterday, has more than 11,000 'likes' and 491 comments. Burberry has also unveiled new collections, which will get people talking about them and perhaps encourage people to buy them when they launch.
Captain Morgan USA
Captain Morgan USA is promoting an alcoholic beverage, however, it has struck the ideal balance and manages to make the page more than just about drinking. More than one million users 'like' its page, so it must be doing something right.
There is a Rumpedia app which enables its fans to share and rate cocktails that include Captain Morgan spiced rum. Its Timeline runs all the way back to 1635 when the eponymous Captain Henry Morgan was born. Subsequent images and posts tell tales of the high jinks of the seas in a tongue-in-cheek manner.
Starbucks has been highlighted by Econsultancy for taking a personal and localised approach, which perhaps sounds odd for a global brand that has almost 29.5 million 'likes' on its Facebook page. Photos from local branches are regularly posted, and like all other brand Timeline pages, Facebook users can see on the right which of their friends follow Starbucks and who has recently discussed it.
The Facebook Timeline ties in well with the recent TV campaign, which strives to make Starbucks seem more personal through initiatives such as baristas learning their customers' names and order.
SMEs can take away a number of things from this brief roundup:
• Offer something you can't see anywhere else. Burberry provides behind-the-scenes footage that is exclusive and makes its fans feel as though it is worth following the brand.
• Be fun and engaging, as Captain Morgan USA does so well. Encourage fans to share.
• Be personal. Consumers want to feel part of a brand, so make sure there is localised content on a page.
What are your top tips for having a successful small business Facebook presence?