Back in March, Justin Bieber set a Guinness World Record for having the most widespread social network message within 24 hours.
The message was "Please RT: Setting a world record for @justinbieber! #leggobit.ly/jb18th" and it was sent 251,878 times across Facebook and Twitter on March 1st, which was the singer's 18th birthday.
Bieber has 44,817,571 'likes' for his Facebook page and more than 24 million Twitter followers. Despite such impressive social media credentials, Pringles wants to break this record with the following on June 30th – both Social Media and Armed Forces Day:
"I'm saying thank you on #ArmedForcesDay. RT to show your support and set a world record."
Johnny Vaughan, who is backing the cause, commented: "I'm proud to show my support for our troops on Armed Forces Day and would like the whole of Britain to get behind the world record attempt that Pringles is driving to say a huge thank you. Let's give the Bieber a run for his money and bring this record home!"
How can your SME get people talking?
While your SME will not have as many fans and followers as Pringles or Bieber, this does not mean you cannot influence others, have a voice and enjoy a successful presence on the likes of Facebook and Twitter.
A good way to get your brand name known would be to get involved with the Pringles campaign. That way, your fans and followers will click on your tweet or status update to discover what it is all about, potentially retweet it and then their friends will also see that the message has come from you.
If your Facebook and Twitter pages are interesting enough, it could convince more people to follow you to check out the rest of your content. This means your content marketing always has to be on the ball and not just when a major event is happening.
For further advice about how to produce engaging, relevant and newsworthy content marketing all year round, which includes social media posts, take a look at some of our recent stories below.