Monday: ASOS has carved out huge success online, with recent figures showing a 49 per cent increase in retail sales. The fashion site has truly embraced social media and optimised its site structure and content to create a winning formula.
See what you can learn from their example here.
Tuesday: No matter your industry, you can make a success of social media. New figures from socialbakers show the automotive sector is leading the way in Facebook, with high-end and classic brands proving particularly popular. The likes of Jaguar have utilised features of the timeline to full effect and you can do the same. Find out more here.
Wednesday: Samantha Brick was once again hitting the headlines as MailOnline sought to recreate the social media buzz. Small businesses can learn from this savvy content strategy when creating their own content. Find out how here.
Thursday: Brand marketing can present a big challenge for small businesses, but the trick isn’t to simply copy larger companies. The trick is to take a look at what other companies are doing, then devise a plan for what will work for your own brand. Find more tips and advice here.
Friday: Google’s latest search algorithm change – Penguin – has been garnering headlines this week as people seek to understand what it will mean for their content strategy. Around three per cent of search queries are expected to be affected by the changes. Find out more here.