News

Monday: With ten million Brits now on Twitter, small businesses really can’t afford to stay away any longer.

However, creating a successful following involves more than just setting up an account and pushing your product, so we took a look at what is needed to make a small business successful on Twitter.

Tuesday: It’s safe to say not all businesses out there are being 100% truthful on social media, but honesty really is the best policy. By behaving honestly and with integrity, a bond of trust is built up with followers, who are then more likely to turn into customers.

Wednesday: M&S has been a stalwart of the high street for decades and has now translated its success into online sales. The company hailed the importance of having a multi-channel strategy when announcing its latest financial results and provided some key lessons smaller businesses can learn from to make their ecommerce platform a success.

Thursday: Are your Twitter follower numbers falling? A new Econsultancy survey could hold the answer why. Followers are put off by dull or overly promotional tweets, so keep your content fresh, interesting and relevant to keep them coming back for more.

Our blog looked at the controversial EU cookie law and how we prepared for its enforcement this week.

Friday: With small businesses worrying about how the EU cookie law may affect their website, we had a look at some of the ways in which they can mitigate the effects. Building up trust is key in encouraging people to allow cookies on the site and content marketing is one way in which brands can do this.