This week in review May 18th

May 18th, 2012

This week in review May 18th

Monday: If your small business is not yet involved in content marketing, you need to be asking yourself why.

The growth in social media, changing shopping habits and the updates to Google’s algorithm mean quality content should be at the heart of an online marketing strategy.

Tuesday: Twitter hit a milestone this week, after attracting 10 million British members. The platform provides a great tool for SMEs who want to build a relationship with their customers. Eighty per cent of UK members also access the site on their mobile, offering opportunities to grab people’s attention while they’re on the move.

Wednesday: One of the biggest mistakes businesses can make is going for the hard sell on social media. Sites like Twitter, Facebook and Google+ are designed to build relationships, not close the deal.  Learn more about how you can use them to your advantage.

Our blog looks at how to make your website a customer magnet in just five steps in the final part of our series on how to improve online customer service.

Thursday: Changes announced by Google this week are set to see context play a greater role in returning results as the engine looks to take a more human approach to search. The changes will initially be rolled out on US English sites, but make sure your content is ready for when they arrive in the UK.

Our blog provides a rundown of the top ten infographics every online business must see.

Friday: The British love affair with smartphones is continuing, with 78 per cent now admitting to taking their device with them wherever they go. Checking email remains the most popular activity on the smartphone, while logging on to social networks is also high on the list. 


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