This week in review March 30th

March 30th, 2012

This week in review March 30th

Monday: Brits are increasingly using their smartphones to access the latest news on the go.

Almost half of users have accessed a news site on their mobile at least once in the last month and this offers great opportunities for small businesses. Find out how you can tap into the trend.

Tuesday: The fifth season of Mad Men premiered this week, bringing with it a huge buzz on social media. Bluefin Labs figures suggest 67,000 social media commentators were offering their opinions on the episode, encouraged by regular tweets from the official Mad Men account. Find out what small businesses can learn from this.

Wednesday: Email newsletters remain an important part of an online marketing strategy. New figures from Ipsos/Reuters suggest 85 per cent of the global population sends and receives emails, compared to 60 per cent which use social media. Small businesses will achieve the best results when they combine the two.

Thursday: The time has finally come for brand pages on Facebook to move over to the Timeline format but there is still work to be done. Captain Morgan’s, Starbucks and Burberry are all examples of brands who have done it right and used the Timeline to tell their brand story, but small businesses can also get in on the action by following a few top tips.

Our blog also looked at why small businesses need to be using social media for customer service, as more Brits head online to voice their grievances. For SMEs who get it right, the benefits can be huge.

Friday: Facebook has emerged as the most searched for brand in the UK. Fb and Facebook login also taking spots in the top ten overall search terms, offering further proof of the social network’s popularity. Establishing a presence on the social networking site has never been more important for small businesses, so find out more here.


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