This week in review June 29th

Monday: England might have crashed out of Euro 2012, but there is no reason your content marketing can’t make it through to the next round.

Offering something unique, thinking about your target audience and taking the time to produce content of a high quality are all key to achieving success with content marketing.

Tuesday: It can be hard to keep track of your social media presence when you’re pressed for time, but it’s the only way to know you’re doing it right. The major social networks have all made changes in the past year and you need to keep on top of them if you’re to take advantage of all the opportunities on offer.

Wednesday: Google has once again revamped its +1 button, this time making it easier to see what others in your network have recommended. The two lessons SMEs can take from this is that it is essential to have engaging content people want to share, and it's vital they make it easy for readers to share it.

Thursday: Pringles has attempted to break the world record for the most widespread social media message, an accolade currently held by Justin Bieber. Although this campaign is for charity, specifically Armed Forces Day, small businesses can learn from Pringle’s example to build their own Twitter presence.

Friday: Google+ has celebrated its first birthday in true social network style, by adding new features. Google+ Events allows users to send event invitations, upload photos in real time and see images in chronological order after the event. The search giant has been making big investments in its site recently, and it’s time to join if you don’t have a page.

Our blog looks at the top 12 facts for Social Media Day 2012, taking place on June 30th for the third year in a row.