News

Monday: With England and France preparing to face off at Euro 2012, we looked at how you can use current events for inspiration in your content marketing.

No matter your industry, events like this offer great opportunities for creating interesting content.

Tuesday: LinkedIn boasts over 150 million members across all industries, and should play a vital role in your content marketing plans. Posting links, starting debates and the opportunity to launch polls for market research offer great opportunities for raising your brand awareness and engaging potential customers.

Wednesday: A key part of a strong content marketing strategy is knowing your audience, but keeping your finger on the pulse is equally as essential. Google has just launched its Hot Searches feature in the US, enabling you to keep up to date with the biggest searches and the fastest rising topics.

Our blog looks at how content adds value throughout the buying cycle to ensure visitors turn into loyal customers who go on to recommend your brand to their friends and family.

Thursday: Twitter has launched new expanded tweets among a number of partner websites. The expanded tweets will give tweeters the ability to add rich content to their tweets and encourage high click-through rates, and could hold great possibilities for businesses if launched on a wider scale.

Friday: Too many businesses fall into the trap of seeing an increase of fans or followers as the end goal of social media marketing, but it goes further than that. To achieve real social media success you need to focus on community management, content development and real-time analytics capabilities, according to Booz & Company.