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Social media has seen a fourfold increase in users in the past four years, with many businesses utilising such platforms as Facebook and Twitter to communicate with clients and potential clients.

Erica Swallow of Mashable has looked at the effects this will have on how company information will be released and distributed.

She cites the "brevity and accessibility" of social media as a reason for its rising competition to traditional press releases; however, she does suggest that the latter will not expire in the near future.

Commenting that "if a release doesn't have a social element – that is, a way for viewers to comment or share to their social networks – it doesn't have legs," Ms Swallow shows that social media is a crucial conduit for releasing business information in today's technical society.

Karin von Abrams recently commented for eMarketer that all types and sizes of businesses can benefit from establishing a strong online presence.