Social media can have lots of benefits for small businesses keen to give their online marketing a boost, one writer has commented.
In a post for BizSugar, Shawn Hessiger claims that social media sites can help companies in a number of areas.
Search engine optimisation (SEO) strategies can be boosted by a strong social media presence, he claims, such as by increasing the number of inbound links a site receives.
With social media platforms home to large audiences, small businesses could find them the perfect place to network with fellow industry figures and potential customers.
Similarly, they can be a good way to enhance brand awareness and authority. By participating in conversations relevant to their industry, firms can become recognised as a trustworthy voice, he adds.
Recently, founder and chief executive officer of FanAppz Jon Siegal told Media Post that social media is fundamentally about marketing.
When using such sites, he explains, brands are always trying to encourage the user to do something, such as open an account.