Social marketing has been hailed as an important way to advertise brands for small businesses.
Derek Edmond, writing for Search Engine Watch, said companies should begin to implement their B2B online marketing goals for 2011.
One of these, he commented, should be to "develop your social community".
Mr Edmond noted the value of social networking sites such as Facebook and LinkedIn, saying that "social media certainly isn't going away".
He went on to advise businesses to also make a presence in "places you run and own" to build the firm's social community, as the platforms of the networking websites could change over time.
A survey conducted by PeoplePerHour.com found that two-thirds of small firms use social media as part of their online promotional campaigns, with one-fifth choosing LinkedIn and more than half opting for Facebook.
Xenios Thrasyvoulou, chief executive of the firm, said they provide valuable use for small businesses as they are free to use and have a "virtually limitless reach".