When it comes to getting your website seen, search rankings are key. Your ranking determines how high you'll sit in the results on popular search engines like Bing and Google.
For instance, if you sell flowers, you'll want people to find you when they ask a search engine "where can I buy flowers online", or "flower sellers in London".
There are several ways to increase the likelihood of your site being found ahead of the competition. You can buy keywords from the search engines, such as "flowers" or keyword strings, such as "flower seller London", but these cost money and are singled out in their own box, clearly showing them to be adverts.
The truly treasured space lies in the main search results – what are termed, in the trade, the organic or natural results.
To get a prominent position, websites need an effective Search Engine Optimisation (SEO) strategy. There are three pillars of SEO: keywords, reputation and content.
Keywords are the phrases and words with which you populate your site. So if you have a site selling flowers, its a good idea to make sure the site lists the types of flowers you sell.
Reputation is determined by how many people link to your site – how many people, essentially, think your site is good enough at selling flowers to be worthy of a recommendation.
And content is decided on by a combination of keywords, reputation and automated processes, developed by the search engines.
The key to gaining good SEO is to make sure that your keywords, reputation and content all line up.
For this reason, a newsfeed or blog can be a useful SEO tool, because by updating your site with regular, keyword-driven content, you will become more attractive to the search engines and, if the articles are considered relevant by your audience, you will receive more inbound links.
So, if you don't want to break the bank, consider optimising your site with a newsfeed.