News

Typefaces pose a number of challenges for website designers – the right font can be crucial to branding, but visitors to your site must have it installed if your pages are to display correctly.

With that in mind, how do you determine how much a particular typeface is worth to you – particularly if many of your customers are likely to see a default serif or sans serif alternative instead?

Patricio Robles, tech reporter for Econsultancy, writes on the web analyst's blog of the approach taken by the Lost Type Co-op, which has adopted a 'pay what you want' approach.

Riley Cran and Tyler Galpin initially founded the site to distribute a single font file at whatever cost the end-user was willing to pay.

Now, however, the Lost Type Co-op has grown to become a fully fledged font foundry, with all revenues passed directly to the creator of the relevant typeface.