Pinterest has revamped the look of its site to improve navigation and make it easier to discover new content.
Writing on the Pinterest blog, software engineer Vy Phan said the changes are intended to create a more intuitive user experience. As part of this, categories have been moved next to the search bar on the left, while profile and settings options remain on the right.
Discovering new content has also been made easier with the addition of more information surrounding pins in a move that Phan says will make it "easier to find things you’re interested in".
When users of the new look click on a pin, they will see pins from the same board, other boards the pin was pinned to and a "whole slew of related pins". The pins themselves will also be made larger.
The new look, which is currently in the testing stage, has been rolled out to a limited number of users and also means some existing features have been temporarily disabled. Pinterest has removed features that allow users to rearrange boards or mention other users in comments on pin descriptions, but assures users that they will return.
For brands, the changes increase the chances of users discovering their pins, but also make it more important than ever that their content is of a high quality and they make the effort to engage with the network, rather than simply pin and run.
Bigger pins mean brands need to be pinning high-resolution images and illustrations; does a small, grainy thumbnail give the best impression of your brand?
The addition of related content makes it essential that brands take the time to properly optimise their content on Pinterest, choose the most relevant category and make the most of the description.
Currently, the changes are restricted to the main site, with no alterations having been made to the mobile site or mobile app, and Pinterest said it is looking to work out the kinks in the update before it is rolled out for wider use.
But it clearly provides opportunities for brands who are willing to take the time to build up their presence on the site.