Mobile is an important consideration for businesses looking to succeed with their email marketing strategies.
This is according to Frank Reed of FT Internet Marketing, writing in a post for Marketing Pilgrim, who highlights that the growing use of smartphones will impact on email campaigns.
Noting that traditional desktop email is by no means set to disappear, he stresses that businesses should prepare to move their email marketing campaigns to mobiles as well.
This could involve changing the format to suit mobile screens and platforms, he states, as well as assessing how much of their audience is likely to be viewing their messages on such devices.
And mobile marketing itself is also becoming an increasingly important tool for businesses, according to the Liverpool Daily Post.
Retailers in particular need to ensure they keep up with the latest advancements in order to meet consumer expectations and enjoy success in the long-term, the publication states.