ContentPlus is a big believer in using seasonal trends to shape your content marketing.
A previous blog explained how events such as Valentine's Day are perfect for including on your social media pages, blogs and articles. They provide ample SEO juice and are topics people will be searching for. When they land on your website, you have the perfect opportunity to capture their attention and hopefully result in them becoming a regular visitor if they like what they see.
So, with 'England' and 'England vs France' two of the top topics trending on Twitter this morning, it makes sense for your SME to start with the football match – but only if you can make it relevant, of course.
Are you a travel agent?
If your small business is in the travel sector, you can write an article about why France and England both make great holiday destinations. You could use comment boxes below to ask readers to decide which country they think is best, as well as asking your Twitter followers and Facebook fans for their opinions. You can even keep a running 'score' of those in favour of each nation. You may soon find that conversation will turn to the Euro football match, further boosting the relevancy and engagement of your content.
Are you a fashion company?
Should your SME be all about fashion, the football match is a great chance to compare the style of the Brits and French. Parisians are typically known for their chic fashion, but there are a number of Britons who have come to the fore with their edgy style, such as Alexa Chung. There is also Kate Middleton, who has become something of a classy style icon. Post eye-catching photos on to your blog and social media pages and ask your readers to decide which nation takes the fashion crown. Polls will also work well when discussing this topic.
Are you a food retailer?
Does your small business sell hampers or foodstuff? If so, you can use tonight's Euros to open up debate as to whether England or France has the best cuisine. The French typically serve up sophisticated fare that is a favourite with foodies, but England's traditional dishes and increasing status thanks to celebrity chefs such as Jamie Oliver could have the edge. You can include links to relevant products within your content, such as to a bottle of French red or British meat.
Do you have any other ideas? Leave your thoughts below.