Google's latest share of the US search market is an indication of how the right approach can achieve success, regardless of what your competitors do.
The past year has seen upheaval for Yahoo! and Microsoft as the pair's Search Alliance saw both portals move to being powered by Bing technology.
Despite this, figures from comScore show Google's share of the search audience in the US has risen slightly in recent weeks.
Between February and March 2011, Google gained 0.3 per cent of the market, taking it to 65.7 per cent of all queries conducted.
Microsoft actually gained the same amount, taking it from 13.6 to 13.9 per cent of the US audience.
Yahoo! proved the biggest loser of the month, sliding by 0.4 percentage points to 15.7 per cent in March.
On the issue of which searches were powered by which company, comScore notes that 'powered by Google' queries accounted for 68.2 per cent of the total volume in March, while 'powered by Bing' organic results were seen by 26.4 per cent of people.