‘Engage audiences’ with online marketing
February 21st, 2011
Small businesses keen to get started with online marketing may be interested in the latest tips from one expert.
Writing in a post for Econsultancy, Kevin Gibbons of SEOptimise discusses the essential steps to take in the early days of a campaign.
First and foremost, companies should ensure they set realistic goals and do not expect instant results.
"Online marketing like organic search engine optimisation (SEO) can be very slow-burning but requires plenty of initial effort," Mr Gibbons highlights.
Meanwhile, securing a specific budget is also essential – otherwise, firms may find they do not have enough funds to maintain their SEO campaigns.
Similarly, setting deadlines for various tasks can help to keep the momentum of the project going – and to ensure key jobs are completed in a timely fashion, he adds.
According to a recent Econsultancy post from dbg's Richard Lees, companies should collect data from customers to help tailor their online marketing campaigns effectively.
Karen Webber is the head of marketing communications. She joined the team as a journalist in 2005, after working in marketing and media roles in South Africa and in the UK. 
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