Small businesses keen to get started with online marketing may be interested in the latest tips from one expert.
Writing in a post for Econsultancy, Kevin Gibbons of SEOptimise discusses the essential steps to take in the early days of a campaign.
First and foremost, companies should ensure they set realistic goals and do not expect instant results.
"Online marketing like organic search engine optimisation (SEO) can be very slow-burning but requires plenty of initial effort," Mr Gibbons highlights.
Meanwhile, securing a specific budget is also essential – otherwise, firms may find they do not have enough funds to maintain their SEO campaigns.
Similarly, setting deadlines for various tasks can help to keep the momentum of the project going – and to ensure key jobs are completed in a timely fashion, he adds.
According to a recent Econsultancy post from dbg's Richard Lees, companies should collect data from customers to help tailor their online marketing campaigns effectively.