Effective content marketing is all about understanding exactly what it is your audience wants and then delivering that to them. It can be a challenge to make sense of the complexity of internet users’ preferences and behaviours, but the good news is that there are two things all consumers want from branded content: quality and variety.

Our new infographic explores the benefits of the most popular content types and how including the right mix in your content strategy can lead to great results. Read more about the research behind this infographic.

If you like this infographic, please share it using the social media buttons at the top of this page. You can also embed it on your site by using the code below. Find out more about ContentPlus infographics services and view more content marketing infographics.

 Content strategy pick n mix

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 <a title="Content Strategy Pick 'n' Mix infographic" href="http://www.contentplus.co.uk/marketing-resources/infographics/content-strategy-pick-n-mix/" target="_blank">Content Strategy Pick 'n' Mix infographic by ContentPlus</a> 

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 <a title="Content Strategy Pick 'n' Mix infographic" href="http://www.contentplus.co.uk/marketing-resources/infographics/content-strategy-pick-n-mix/" target="_blank">Content Strategy Pick 'n' Mix infographic by ContentPlus</a> <img alt="Content Strategy Pick 'n' Mix infographic" src="http://www.contentplus.co.uk/marketing-resources/infographics/content-strategy-pick-n-mix/" width="595" height="2804" /> 

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