Content marketing is playing an increasingly important part in marketers’ strategies. Since the introduction of social media, consumer behaviour has changed significantly with consumers now expecting much more from brands than just products and services.

Our latest infographic takes content marketing to the movies, delving into how marketers are implementing it into their strategies and the expectations of content from a consumer perspective. The core of the infographic shows that audiences want quality content from brands. Most of the statistics are from the new Axonn Research paper ‘Content Marketing Trends in 2013’ in which 424 marketers shared details about their content marketing activities.

Content marketing and movies both have storytelling at the heart – read more about the story behind this infographic and some more compelling statistics on the blog.

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Find out more about ContentPlus infographics services and view more content marketing infographics.

Content marketing at the movies

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<a title="Content Marketing: Your brand's box office smash" href="www.contentplus.co.uk/marketing-resources/infographics/content-marketing-your-brands-box-office-smash/" target="_blank">ContentPlus infographic - Content Marketing: Your brand's box office smash </a>

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<a title="Content Marketing: Your brand's box office smash" href="www.contentplus.co.uk/marketing-resources/infographics/content-marketing-your-brands-box-office-smash/" target="_blank">ContentPlus infographic - Content Marketing: Your brand's box office smash </a>
<img alt=" Content Marketing: Your brand's box office smash" src="www.contentplus.co.uk/wp-content/uploads/sites/2/2013/08/Movie-IG-3.jpg" width="2083" height="10436" />

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<a title="Content Marketing: Your brand's box office smash" href="www.contentplus.co.uk/marketing-resources/infographics/content-marketing-your-brands-box-office-smash/" target="_blank">ContentPlus infographic - Content Marketing: Your brand's box office smash </a>
<img alt=" Content Marketing: Your brand's box office smash" src="www.contentplus.co.uk/wp-content/uploads/sites/2/2013/08/Movie-IG-3.jpg" width="850" height="4260" />

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<a title="Content Marketing: Your brand's box office smash" href="www.contentplus.co.uk/marketing-resources/infographics/content-marketing-your-brands-box-office-smash/" target="_blank">ContentPlus infographic - Content Marketing: Your brand's box office smash </a>
<img alt=" Content Marketing: Your brand's box office smash" src="www.contentplus.co.uk/wp-content/uploads/sites/2/2013/08/Movie-IG-3.jpg" width="500" height="2506" />

Small Size (380×1906)

<a title="Content Marketing: Your brand's box office smash" href="www.contentplus.co.uk/marketing-resources/infographics/content-marketing-your-brands-box-office-smash/" target="_blank">ContentPlus infographic - Content Marketing: Your brand's box office smash </a>
<img alt=" Content Marketing: Your brand's box office smash" src="www.contentplus.co.uk/wp-content/uploads/sites/2/2013/08/Movie-IG-3.jpg" width="380" height="1906" />

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