You might have noticed that small business online marketing experts are increasingly mentioning content marketing when advising firms on how best to gain online visibility. Not sure why? A new white paper from NewsReach explains all.
The True Value of Content Marketing goes through everything businesses need to know about the platform. As well as providing a basic definition of content marketing and the different types of content it can include, the white paper explains what defines high-quality content and the results that can be achieved with it.
What's clear is the fact that the importance of a cohesive, well thought-out content marketing strategy cannot be underestimated. It's not enough to make a single attempt at optimising your website content or to set up a Facebook page and leave it at that.
By putting together a content strategy tailored to your business's objectives and the needs of your target audience, you will instead be able to continuously produce and promote content that achieves multiple results, from higher search rankings to greater brand awareness and even increased lead generation.
What to consider when creating a content marketing strategy
If you're not sure where to begin when it comes to content marketing, consider the following:
• What do you want to achieve with your content? Whether it's more effective SEO, higher sales or better customer retention, good online content can help you achieve your goals.
• What types of content will meet these goals? From news articles and features to blogs and buyer guides, there are many formats to choose from.
• Where will you publish and promote your content? While your own website is a key platform, consider other channels for promoting your content. Social media and relevant third-party sites – such as blogs and industry portals – are just a few examples.
• Will you need to consult an expert? It can be difficult to answer the above questions on your own. A content marketing agency can help guide you through the process of putting together the right strategy for your firm.
Further small business content marketing advice can be found here: