Feature content

Features can greatly enhance your online content. In-depth analysis, guides and interviews published alongside daily news can add another layer to your website that will encourage longer stays and repeat visits, as well as boost your credibility and authority as a sector leader.

ContentPlus can offer a number of different types of longer pieces, tailored to your particular audience. We can write feature articles from several hundred words to much longer research pieces - all depending on your requirements.

Analysis

Industry news often lends itself to longer pieces, as readers of shorter articles want to understand the wider implications of a news event on their lives. That is where analysis pieces can be great at attracting readers and keeping them on your website for longer.

Some of our existing clients who use this type of feature content with great success include those in fashion, pharmaceuticals, property and finance. Examples of feature content in these industries include:

An analysis of fashion trends for the upcoming season with recommendations of which items are must-haves
The MHRA has announced new regulation for the UK pharmaceuticals industry. What does this mean for those looking for jobs in the sector?
What is the next foreign property investment hotspot?
Top tips for saving for a pension

Our experienced industry expert writers have access to a wide range of source material to research and investigate for analysis pieces.

Interviews

Drawing on a large source base, our reporters can conduct interviews with industry figures on your behalf and prepare features in a question-and-answer format or as a profile (like the type you see in Sunday paper supplements). Interviews are popular among the online readership, but they are rare in some industries because they can be so resource-intensive for small businesses to produce themselves. Make your website stand out from the crowd by publishing a regular series of interviews with leading figures in your sector.

Guides

Internet users search because they are looking for information, so websites that are able to offer guides to topics they are interested in are naturally a great destination for them.

Our writers can compile guides on travel destinations or products (financial and electronic products are particularly popular), how-to guides (such as how to find the best holiday deal or how to pick the best mortgage provider), and many more.

With feature content, we here at ContentPlus understand that your requirements may be very specific and unique, which is why we are flexible in working out with you the best options for your particular circumstances. Likewise, if you don't have a clue what you want from features but you think they sound like something that will help your website, our account managers are experts at helping you tailor a successful content strategy for your site.