Content Marketing Archive
The 3 things every content writer should know
May 10th, 2013
Content writing: not a dog’s life Content writing is something of an art, requiring the right mix of creativity, wordsmithery and wicked fast typing. After two years of writing everything…
Viral content: The Anatomy of Content Marketing case study
May 2nd, 2013
We’re not usually ones to boast, but over a year after publishing our infographic The Anatomy of Content Marketing, we can safely say it has been a bit of a…
Sausage Enhanced Optimisation: Making the case for ultra-personalised content
April 30th, 2013
Hands up – who remembers their first brush with the content marketing industry? Huh? What do you mean, it’s not the sort of thing people remember? Surely it should be…
Content marketing: a roadmap to success
April 25th, 2013
ContentPlus is currently exhibiting at Internet World at Earls Court 2 (you can find our friendly team right at the front, to the right of the welcome desk). The first…
Resource restrictions? Reduce, reuse and recycle
April 17th, 2013
Doing content marketing well in-house isn’t easy. Not only does it take significant expertise and planning to develop a strategy, but the execution requires a huge investment of skill, time…
Why good grammar matters
March 21st, 2013
Since we’re going to be discussing the importance of grammar, let’s begin with a short punctuation exercise. Have a look at the following sentence: Where would you place punctuation in…