Pick ‘n’ mix for a sweet content strategy
May 14th, 2013
Internet users have become sophisticated content consumers in recent years, and their preferences continue to evolve. Gone are the days when brands could satisfy their…
The 3 things every content writer should know
May 10th, 2013
Content writing: not a dog’s life Content writing is something of an art, requiring the right mix of creativity, wordsmithery and wicked fast typing. After…
Viral content: The Anatomy of Content Marketing case study
May 2nd, 2013
We’re not usually ones to boast, but over a year after publishing our infographic The Anatomy of Content Marketing, we can safely say it has…
Sausage Enhanced Optimisation: Making the case for ultra-personalised content
April 30th, 2013
Hands up – who remembers their first brush with the content marketing industry? Huh? What do you mean, it’s not the sort of thing people…
Content marketing: a roadmap to success
April 25th, 2013
ContentPlus is currently exhibiting at Internet World at Earls Court 2 (you can find our friendly team right at the front, to the right of…
Resource restrictions? Reduce, reuse and recycle
April 17th, 2013
Doing content marketing well in-house isn’t easy. Not only does it take significant expertise and planning to develop a strategy, but the execution requires a…