The digital space is constantly evolving, which is why our process is designed to accommodate the changing needs of our clients and shifting requirements of search engines.
It all starts with the development of your content strategy. Our content marketing specialist will sit down with you to discuss your marketing needs so we can really get to know your business and your goals. This is placed into a formal content marketing plan for you to sign off before our editorial department gets to work.
We then call on the expertise of our technical department, which integrates the content feed into your website. Integrating the feed before we start producing content means you get maximum impact from the day we deliver your first piece of content.
Once technical integration is completed, our in-house journalists start work researching and writing your content. Unlike some agencies, every piece of content you’re provided with is tailored specifically to your brief and delivered white-labelled directly on to your website.
Our social media team then distributes your content through relevant social media channels and engage with your audience to drive further traffic back to your website and boost engagement with your brand.
To make sure you’re getting the best return on your investment, our content marketing specialists and account managers monitor your performance on an ongoing basis and report back to you regularly to ensure your strategy is still working. You’re provided with a custom analytics and social media report to show progress and how we plan to take things forward.
We apply knowledge from every department in our company to provide you with an integrated content marketing service that delivers tangible results.