Despite the growth in social media, email marketing still plays a key role in any content marketing strategy.
Our email marketing team is based in the Leeds office alongside our social media team and works to ensure your content has the widest reach possible and is always driving traffic back to your website.
When managed as part of a clear, integrated strategy, this mix of high quality content, social media and email marketing forms a powerful combination.
ContentPlus customers choose from a range of email templates, which are then customised in line with your branding and populated with your content to deliver the latest news, blogs and features straight into your subscribers’ inbox.
We can also give you ideas and tips on how to boost your subscriber list – focusing on quality, not just quantity – and offer insights into how your email campaigns are performing.
You will be provided with details on the key email marketing metrics, including open rates, clicks, bounce rates and number of unsubscribers, and your emails will also be benchmarked against your industry as a whole and your previous campaigns.
In each email newsletter, you’re also given space to highlight any key promotions, events or company news, further helping you build awareness and engagement around your brand.
When managed as part of a clear, integrated strategy, this mix of high-quality content, social media and email marketing forms a powerful combination.